Design Sprints in Japan

Sure, I mention the Tokyo-based design studio AQ a lot in part because they’re good friends of mine, but it’s no secret that they’re also incredibly talented at what they do — the fact that they’ve been at it for so long and continue to grow is a testament to that. They recently shared an essay (on Medium too) that takes a look at how they’ve adapted the sprint method for use in Japan (where it’s still a relatively new concept to be used within companies).

The Ametora Annotation of the Beams’ 40th Anniversary Video

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David is on an absolute writing tear these days, and following last week’s Pizzicato Five discography review, this week he posts to his “Ametora Extended” collection on Medium (supporting his Ametora book) a massive — and yes, ultimate — guide to that fantastic video Beams released back in October. Sit back, and find out more about all of the fashion movements that popped up in the video.

Ametora Extended

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This post serves as a reminder that W. David Marx has continued to support his fantastic book, Ametora: How Japan Saved American Style, since release through the Ametora Dispatches monthly newsletter — with each missive including an essay and links of interest — as well as footnotes to the book, that he posts on Medium (here are the footnotes for Chapter 4, and you’ll find the rest in the “Ametora Extended” collection). The Japanese edition of the book (out in July of next year) now has a page on Amazon Japan, and a monthly serialization in Popeye magazine is starting in this month’s issue (September 2016).