Pagyaru, schoolgirls who hang out on the streets of places like Tokyo’s minor Mecca Shibuya while decked out in stuffed animal suits, are the latest “breed” of trendy teen in Japan, but their burning yearning to be accepted is also making them vulnerable conniving kid capitalists, according to Weekly Playboy (2/1).

Pagyaru derive their name from chuto hanpa, the Japanese word for “half measures,” and gyaru, the local rendition of the English “girl.”

Read the entire WaiWai article here. Link via Warren Ellis.