Vodafone’s Japan Blunder

I keep hearing that Vodafone is not doing well at all in Japan, and now this:

I can’t see how Vodafone can get out of the hole they dug themselves into.

Gerhard Fasol, president of Eurotechnology-Japan, a consulting company, speculating that Softbank Corp, a Japanese broadband Internet provider that’s trying to get a cell-phone license, may buy Vodafone’s Japan unit. (Bloomberg)

Goes to show that you can’t just buy yourself into a market. Take a cue from KDDI, who have been stylishly innovating their way up.