If there’s a reason Japanese snack package design tends to be so popular with tourists, it’s probably because of the cute and colorful characters that are often prominently featured all over. This country’s love for cute mascots extends to pretty much everything that surrounds you, and that includes all manner of signs and instructions. Don’t believe me? Get a copy of Hello, Please! Very Helpful Super Kawaii Characters from Japan, by Matt Alt and Hiroko Yoda, and see for yourself.
Itself a cute little book, the guide takes you on a tour of all those kawaii characters that try to make your life in Japan that much easier (and in a friendly way). It’s pretty much cover to cover photography, and very fun to read through.