Domo-kun Shills for 7-Eleven

In the US, 7-Eleven has introduced a host of products featuring packaging inspired by NHK’s mascot, Domo-kun. Slurpee cups will be part of the deal, and from this quote by Evan Brody, the company’s marketing manager, you can see that there’s a lot of respect for the character: “consumers love crazy Japanese shit.”

Published by Jean Snow

Project Manager at Ubisoft. Before that, half a life spent in Tokyo.