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On Books: Pure Invention

I read it back in July, but I really need to highlight here just how much I enjoyed reading my old friend Matt Alt‘s fantastic deep-dive into Japanese pop culture of the decades following the end of the WW2. Pure Invention: How Japan’s Pop Culture Conquered the World is a ridiculously good read, and I found myself reading it in a couple of days because I couldn’t put it down. Each chapter focuses on a different topic (karaoke, anime, the Walkman, Hello Kitty, etc.), and it’s so satisfying to really dig into every single one of them in so much detail. I was expecting to enjoy more the chapters that touch on the 80s and later, but the context that you get from learning about what happened during those early post-war years — like the production of tin toys — was just so fascinating.

This is what you call a real page-turner, and sure, I’m of course partial to all things Japan and pop culture, but I can’t imagine someone not enjoying this.

By Jean Snow

Senior Manager, Esports at Ubisoft. Before that, half a life spent in Tokyo.