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Books Events Fashion

Ametora, Japanese Edition

Big congrats to David on getting Ametora released in Japan — it’s available now. He shares a few details about the new Japanese edition in his latest Ametora Dispatches newsletter, and he’ll be doing a “talk event” at Ginza Tsutaya on September 1, with Popeye magazine editor-in-chief Takahiro Kinoshita.

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Fashion Magazines

Harajuku Post Fruits & Kera

In his latest Ametora Dispatches newsletter, David writes up a nice essay about the the recent closings of “Harajuku fashion” magazines Fruits and Kera — and he also points out this article, that I haven’t had a chance to read yet, but that looks like a decent look at the past and present of the Harajuku street style.

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Books Fashion

What Comes After Ametora?

As he highlights in his latest “Ametora Dispatches” newsletter, it’s been a year since the release of David’s Ametora, and it’s great to hear that he’s already focusing on the next book he will write. Even better, we’ll get to ride along — and offer feedback — as he writes it.

Starting in January, I am going to hunker down to focus on writing a new book — which at the moment will be not about Japan but a guide to the mechanics of cultural change. I wrote Ametora semi-secretly for about two years (i.e. I did not post excerpts), but for this next book, I would like to share the content in real time to get immediate critique and feedback. I will need your help.

I’m very excited to hear more about this.

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Fashion Web

The Ametora Annotation of the Beams’ 40th Anniversary Video

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David is on an absolute writing tear these days, and following last week’s Pizzicato Five discography review, this week he posts to his “Ametora Extended” collection on Medium (supporting his Ametora book) a massive — and yes, ultimate — guide to that fantastic video Beams released back in October. Sit back, and find out more about all of the fashion movements that popped up in the video.

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Books Fashion

Interview with Takeyoshi Hayashida

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David continues to add to his “Ametora Extended” collection of articles that support Ametora, this time sharing an interview he conducted while researching the book, with Van’s Takeyoshi Hayashida.

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Design Fashion

The 1964 Olympics Uniforms

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As part of his “Ametora Extended” collection of online essays, David has just posted a new piece that takes a look at the controversy surrounding efforts to determine who exactly designed the Japanese uniforms — mainly comprised of those iconic red blazers you see pictured) — for the 1964 Olympics. It’s an interesting read, especially in revealing how collaborative an effort it probably ended up being.

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Books Fashion Magazines Web

Ametora Extended

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This post serves as a reminder that W. David Marx has continued to support his fantastic book, Ametora: How Japan Saved American Style, since release through the Ametora Dispatches monthly newsletter — with each missive including an essay and links of interest — as well as footnotes to the book, that he posts on Medium (here are the footnotes for Chapter 4, and you’ll find the rest in the “Ametora Extended” collection). The Japanese edition of the book (out in July of next year) now has a page on Amazon Japan, and a monthly serialization in Popeye magazine is starting in this month’s issue (September 2016).

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Ametora

W. David Marx’s upcoming book on the popularity of the American Ivy League fashion style in Japan in the 60s, Ametora (short for “American Traditional”), comes out on December 1, and you can pre-order it from Amazon.

This is a project that David has been slowly cooking – let’s call it a crock-pot of a project – for quite a while, and seeing it finally get to a point where it’s almost out and already getting some great coverage – like a recommendation in the latest issue of Monocle, pictured in this post, and an excerpt in Lapham’s Quarterly – is really fantastic. There’s no one I know who is more knowledgeable about this topic – and to be honest, the history of modern fashion in Japan – than him (he even wrote a thesis on A Bathing Ape).

This all gets me feeling quite nostalgic. David is one of the very first friends I made when I first moved to Tokyo over 15 years ago. We became acquainted slightly before my arrival, through a Pizzicato Five mailing list, which is how I made all of my first friends in Japan.

Yes, even back then, electronic communications were a thing, imagine that.

Over the years we’ve each had our own entertaining journeys, and his involved producing some excellent music (under the Marxy monicker), and before launching the Néojaponisme website with Ian Lynam, he was quite well known for some epic online essays about Japanese culture that evolved into some of the most pointed and heated discussions, usually with Momus playing the role of foil.

So yeah, Ametora, can’t wait to read it.