The MUJI (Mujirushi Ryohin) shops are always inviting to step in and have a brief look through the shelves, even if you’re not planning to buy anything. About 30 years ago MUJI started as a private brand of Seiyu with just 40 articles, but now the shops stock more than 5,000, and even at New York’s MoMA you can find them. Among up-and-coming designers the brand has been working with in the past are the likes of Fukazawa Naoto and Sam Hecht, and now you might be one of those that wonder who’s going to be the next. In a space designed by Sugimoto Takashi, this exhibition introduces the brand’s original concept by displaying various MUJI items, along with a fully equipped living room that was put together out of MUJI materials. Go and see this exhibition, and you’ll know why here Uniqlo didn’t have a chance to take over.