From Japan Today:
People who give their store a French name don’t worry about the meaning. All they care about is how it sounds.
– Jean Dacher, head of the French department at Nova, on the current trend for many retail outlets to adopt French names. (Reuters)
This is so true, you see it everywhere. And not only does it often not make sense, but it’s often spelled wrong or grammatically incorrect. Really, if you have enough money to invest in starting up a shop, you’d think you could spend a little more time making sure that the shop’s name is at least written correctly (I don’t feel like meaning is that important).