Beauty Cake Contest


I’ve been cleaning up my computer and finding all kids of stuff. This is part of a letter I wrote to swedish lifestyle magazine BON a while ago. They had arranged a cake baking contest called “Beauty Cake Contest” together with an artgallery here in Gothenburg. I thought our contribution “D.I.Y. Instant Beautycake” was by far the best entry, but the art critics called it “too conceptual” and gave the first prize (lifetime subscription that I really wanted) to a really boring traditional cake. I got really really mad and actually thought about throwing Instant Beautycakes in the faces of the jury (but I settle for some long discussions). I’m still pissed haha… And BON didn’t even reply to my long and beautifully pretentious letter. Boring people!


Update (16/08/13): This post was part of a week-long “Next Century Modern Blog” stint, by guest blogger Jesper Larsson.