They’re everywhere. Young women who couldn’t give a damn about how they look, don’t really care what anybody else thinks about them and are only interested in finding out more about themselves. They’re the Kamayatsu women, according to Sunday Mainichi (7/4).
Named after rough-and-ready rocker Monsieur Kamayatsu, who made slobbery and grunge part of his act decades before they became fashionable elsewhere, Kamayatsu women are notable for three common traits, according to Atsushi Miura, a consumer trend researcher with decades of experience.
Miura claims Kamayatsu women are all about 20, don’t think about the clothes they wear and have strong creative sense, which leads them in that direction rather than pursuing more traditional academic goals.