Remember that talk about Muji buying Idee earlier this year? Here’s a bit more, which suggests that Idee will become a sort of Muji high-end collection.
Ryohin Keikaku used to have a reputation for having great designs and a terrific brand but somewhat chaotic supply chain management and a floundering overseas effort. Five years on however and it still has the great brand but also leads in overseas expansion and has a much improved supply chain. Now Ryohin Keikaku has acquired a business with much the same strengths and weaknesses it used to have and plans a similar turnaround, creating for itself a higher end brand to complement Muji. (Japan Consuming)