Category: Advertisements
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Hyping Destiny 2 in Japan
Even though I’m sure I’m going to end up playing it soon enough (and despite not being a particularly huge fan of the series, the first game is the game I think I’ve put in the most hours ever), I’m not really onboard the hype train for Destiny 2, but I sure as hell love…
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Everyday Washing Machines
Using Perfume to sell Panasonic washing machines (the track used, “Everyday,” is coming out as a b-side single soon). Via Tokyo’s Coolest Sound.
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The Power of Women
Sure, this may be an elaborate commercial for sweets, but at the same it’s a really fun “sort of” music video that reveals the power Japanese women have over men — or rather, how easy Japanese men are manipulated. Via this tweet.
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The Science of LifeWear
I got to this Uniqlo CM from that article I just mentioned, and like it for the Tokyo settings you see in the background — even though it is kinda weird that all the featured models are non-Japanese.
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Matsudo Paper
Matsudo Paper looks like a beautifully produced project to promote the city of Matsudo. There’s more to see in this post on Canvas.
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Meiji 100 Years
Andrew Joyce‘s biggest project in 2016 was a massive work produced for Meiji’s 100th anniversary, representing a parade that travels the length of Japan, featuring Meiji’s products. This post covers all of the images produced, which were printed in newspapers, and formed a mural at Shibuya station.
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NNNNY
I really like a lot of the work by design unit NNNNY, including the image you see here, produced for Parco. There’s lots to see in this Pinterest page as well.
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Japanese Professionals
Really great ad by Nissan revealing the matter-of-fact care and professionalism you tend to see in everyday work life in Japan. I showed this to my wife, and to her, she didn’t really see what was so special about the ad, which I think supports the premise of the ad. The ad is part of…
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Early Muji Ads
Fast Company has a post up sharing a selection of 11 ads that Ikko Tanaka produced for Muji during its early years. I absolutely love this stuff, not just because it’s Muji-related — still my favorite brand from Japan — but also because I’ve always had a love for the work of Tanaka (one of…