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Hyping Destiny 2 in Japan

Even though I’m sure I’m going to end up playing it soon enough (and despite not being a particularly huge fan of the series, the first game is the game I think I’ve put in the most hours ever), I’m not really onboard the hype train for Destiny 2, but I sure as hell love this commercial they produced in Japan to hype the game.

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The Power of Women

Sure, this may be an elaborate commercial for sweets, but at the same it’s a really fun “sort of” music video that reveals the power Japanese women have over men — or rather, how easy Japanese men are manipulated. Via this tweet.

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The Science of LifeWear

I got to this Uniqlo CM from that article I just mentioned, and like it for the Tokyo settings you see in the background — even though it is kinda weird that all the featured models are non-Japanese.

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Japanese Professionals


Really great ad by Nissan revealing the matter-of-fact care and professionalism you tend to see in everyday work life in Japan. I showed this to my wife, and to her, she didn’t really see what was so special about the ad, which I think supports the premise of the ad. The ad is part of the following campaign.

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Match Set Position


I really like this commercial for the Match energy drink — you can also watch a behind-the-scenes video. The choreography is definitely by AyaBambi, and I wouldn’t be surprised if they had a hand in producing the outfits as well. Found via my buddy Daniel Feit.

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Auto Panther CM


Here’s a beautifully animated commercial for Japanese car dealer Auto Panther created by Shinji Hashimoto (he worked on all of Satoshi Kon’s films). Found via Cartoon Brew.

Food Web

Nissin Chicken Ramen CM

Screen Shot 2016-08-24 at 23.30.24

I don’t think I’ve ever seen such an intense and epic commercial for instant ramen. Nissin bringing it to the next level.


Quentin Tarantino Shills for Softbank

First Brad Pitt, now it’s Quentin Tarantino’s turn to appear in ads for Softbank. Unlike Pitt’s CMs, Tarantino will be joining the “cast” of the regular series of “White Family” ads (named after one of the mobile provider’s plans) as a wacky uncle. The video above, courtesy of The Japan Times, shows a preview. Via Japan Probe.