I’ve been a longtime fan and supporter of the work of Nosigner (aka Eisuke Tachikawa, whose monicker is now the name of his firm), covering many of his early works in my “On Design” column and elsewhere, and it makes me happy to see that he’s gotten to a point where he’s headlining his own show at the Ginza Graphic Gallery (“Reason Behind Forms,” running this month until October 31). One of the main installations in the show is what you see pictured, which represents all of the technology that has been engulfed within the iPhone. There’s more to see in this Spoon & Tamago post.
While checking out DesignTide yesterday, I quite enjoyed the booth for the AWA brand — that’s the collaboration between Nosigner and the Tokushima Wood & Bamboo Industrial Cooperative Society Confederation — with some new pieces on show, including the Cartesia drawers (above) and the Unit set (below).
Nosigner has produced the art direction and naming of Soco Coco, an interesting project from the Ministry of Economy, Trade and Industry with the purpose of supporting small and medium-sized enterprises.
They utilize the SME with a shop space to distribute their goods in an environment with well established commercial facilities. The purpose of the project is to introduce the products to a wider range of customers and therefore to extend the distribution. For the SME it is an opportunity to get supported and to connect with commercial facilities.
Not only that, but his TRUSS bookshelf (below) — part of AWA, a new brand produced in cooperation with the Tokushima Wood & Bamboo Industrial Cooperative Society Confederation — is the recipient of a Good Design Award.