No, it wasn’t an April Fools prank, SNOW Magazine really has gone all white. I thought April 1 was a good day to do it because in Japan it also marks the start of the year for many (new school year, start of new recruits in companies) and so why not do it then. Longterm readers may also remember that I used to like switching color schemes on my site on a fairly regular basis. But also, when SNOW launched at the end of January, I did see it more as a 0.9 version of the site, and I still wanted to mess around with it a bit post-launch.
Thinking about it now, I think my first instinct was probably to go white, but I forced using colors because I didn’t want to come off as a sort of clone of this site (which I revamped last fall) and my GAME site. But in the end, I think it’s really what I wanted for the site, something very minimal, and I think it suits the logo even more.