Magazines are dead.
I write this first line as someone who loves magazines to death — I used to run a site called The Magaziner, after all — and who looks forward to picking up the latest issue of Monocle each and every month. But they really are dying, aren’t they.
The latest sign for me was the conversion of the iPad edition of Entertainment Weekly from a properly produced iPad edition to something that is nothing more than a PDF. Yet another magazine I can’t read on my iPad anymore (I despise reading magazines this way, constantly zooming in and out on each page).
For me, the arrival of the iPad and of iPad editions of magazines was a godsend while I was living in Tokyo. Finally, a way to read western magazines without having to pay 2-3 times the cover price. Also, I quite liked taking in magazines imagery on a bright screen, and the monthly subscriptions were a great deal. I used to subscribe to a stack of magazines — to a point where it was difficult to get through all of them each month. Until last week, I still only subscribed to two: Wired and Entertainment Weekly.
But this isn’t just about digital editions. Looking at what you see in terms of mainstream magazines on the newsstands, most of them are nothing more than floppy pamphlets — Monocle is of course the exception, and it’s why I buy it (and it’s not exactly mainstream in the sense that there are only a very limited number of shops in Montreal that carry it). I looked at a recent issue of Rolling Stone — a magazine to which I had a physical subscription for years when I was younger, and then subscribed to on iPad until they switched it to a PDF-like edition — and it was barely larger than a comic book. Sure, there are still a lot of beautifully produced magazines on the indie side, but they tend to be high-priced and do not enjoy print runs that can sustain the industry.
Am I just old and cranky? Sure, probably.
When I did a Twitter rant recently about the changes in the iPad edition of Entertainment Weekly, a friend of mine commented that she was surprised I didn’t just read these magazines from their websites. I replied that I still have a love and appreciation for a properly edited and curated “container” (not a sexy way to describe magazines, but you get what I’m saying), but I think she’s right. If I can no longer get proper iPad editions of magazines, and I’m not interested in paying for flimsy physical pamphlets, then that’s probably what I should do.
What about Wired? It still has a great iPad edition after all. But in recent months I’ve found myself skimming more and more in each issue, to a point where I should probably just read the articles that do interest me on the web.
Magazines are dead. To me at least.