Coca Cola C2

More Coke! Found this on CarbWire, due for release in Japan this summer:

Consumers are the true architects of this idea,” said Doug Daft, chairman and chief executive officer of Coca-Cola. “Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste”.

“Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising.”

Read the CarbWire news article here.

Update (16/08/21): This post was part of a “Next Century Modern Blog” stint by guest blogger Jesper Larsson.