Sato Taku


This month’s GGG exhibition sees the designs of Sato Taku in a show called “Plasticity.”

Designer Sato Taku has been responsible for the packaging of countless hit items, including Nikka Whiskey Pure Malt, Meiji Oishii Gyunyu milk and Lotte Xylitol Gum. Here he shows the whole range of his work and gives his own explanation to each piece on display, so I recommend you take your time for the exhibition. You will also get an idea of Sato’s own — and broadly accepted — philosophy of design in relation with its environment, expressed in such statements as “my design is the design people see in it.” Spiced up with a spoonful of humor and never to obtrusive, the magnetizing logo and package designs line up here make a nice occasion for a reconsideration of design. (REALTOKYO)