Fashion Stores

Feeling Good About Uniqlo

Marxy explains the success of Uniqlo over at The Business of Fashion blog. My favorite bit from the piece:

In fact, perhaps the brand’s most powerful asset is its neutrality. Wearing Uniqlo carries no meaning of its own. It’s as close as apparel has ever come to interchangeable LEGO blocks.

By Jean Snow

Production Services Manager at Ubisoft Shanghai. Before that, half a life spent in Tokyo.