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Books Technology

I Live in the Future, and It’s on the iPad

I rather like Nick Bilton‘s tech coverage for The New York Times — he runs the Bits blog — and this week he has a new book out called I Live in the Future & Here’s How It Works. I quite want to read the book, but the reason I bring it up here is that Bilton has also released a free iPhone/iPad app to help with the promotion.

While it’s not particularly pretty, it’s a neat way of letting people explore the book before buying, as well as getting them engaged. The app includes long-ish excerpts of every chapter, including links of interest at the end, ways of sharing that content online (through email, Facebook, and Twitter), and at least one video that I found (an intro by Bilton).

There are also sections that let you access Bilton’s own blog, as well as his Twitter feed — nothing I’d like to use on a permanent basis, but nice in that it gives you one place to not only explore the book, but learn more about the author and what he’s all about.

It’s a nice start, and something I’m betting we’re going to see more of, with maybe even more engaging content (interactive elements, community features).

By Jean Snow

Senior Manager, Esports at Ubisoft. Before that, half a life spent in Tokyo.