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Another Portrait/Landscape Mistake

Wired isn’t the only magazine that needs to be more careful about text that refers to images in a dual mode reading environment. I rather like Entertainment Weekly‘s The Must List app for iPad, and check out their 10 picks every week — I like how you can watch trailers and sample tracks from within the app. But today I spotted another lazy mistake, as the text above refers to a photo on the left, which only works when reading in landscape. Unlike Wired, this is not a case of using text destined for print, so it’s really a matter of having designed for one orientation, and forgetting about the other.

By Jean Snow

Senior Manager, Esports at Ubisoft. Before that, half a life spent in Tokyo.