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Magazines Technology

Coasting on 30,000

The sort of big news today in the digital publishing world — although not entirely surprising — is that Wired creative director Scott Dadich has left the magazine to focus entirely on his other gig, that of leading parent company Condé Nast’s digital publishing development.

But the most interesting thing to come out of the announcement (via MagCulture) is that we find out how well Wired has been selling on iPad after that initial blockbuster release — to recap, on its first month it sold 100,000 copies, which is well over the magazine’s average 76,000 in print. Since then, it has settled at around 30,000 copies per month, which is not bad at all.

I do hope we start getting digital circulation numbers for other magazines, because right now it’s hard to say what is working and what isn’t when you don’t really know the level of mainstream acceptance (i.e. sales) titles are getting.

By Jean Snow

Senior Manager, Esports at Ubisoft. Before that, half a life spent in Tokyo.