W. David Marx’s upcoming book on the popularity of the American Ivy League fashion style in Japan in the 60s, Ametora (short for “American Traditional”), comes out on December 1, and you can pre-order it from Amazon.
This is a project that David has been slowly cooking – let’s call it a crock-pot of a project – for quite a while, and seeing it finally get to a point where it’s almost out and already getting some great coverage – like a recommendation in the latest issue of Monocle, pictured in this post, and an excerpt in Lapham’s Quarterly – is really fantastic. There’s no one I know who is more knowledgeable about this topic – and to be honest, the history of modern fashion in Japan – than him (he even wrote a thesis on A Bathing Ape).
This all gets me feeling quite nostalgic. David is one of the very first friends I made when I first moved to Tokyo over 15 years ago. We became acquainted slightly before my arrival, through a Pizzicato Five mailing list, which is how I made all of my first friends in Japan.
Yes, even back then, electronic communications were a thing, imagine that.
Over the years we’ve each had our own entertaining journeys, and his involved producing some excellent music (under the Marxy monicker), and before launching the Néojaponisme website with Ian Lynam, he was quite well known for some epic online essays about Japanese culture that evolved into some of the most pointed and heated discussions, usually with Momus playing the role of foil.
So yeah, Ametora, can’t wait to read it.
