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National Geographic to Team Up with Adobe for Updated iPad Edition

I was reading this piece at WWD on Adobe’s digital magazine initiative and the release of the new iPad edition of Martha Stewart Living (which uses the Adobe platform), and found this bit near the end rather interesting:

Adobe is now moving on to National Geographic.

When I reviewed the current National Geographic iPad app a while back — which is nothing more than a wrapper for its Zinio edition — I mentioned how disappointed I was that a magazine of that stature wouldn’t try to release something a bit more ambitious. Sounds like we’re going to get something along the lines of Wired after all.

By Jean Snow

Senior Manager, Esports at Ubisoft. Before that, half a life spent in Tokyo.